empty esprit. on Flickr.
Esprit was such an iconic brand in the 80s, so it’s kind of sad seeing that all their US stores are closing (if they haven’t already). The brand started in the early 70s in the back of a station wagon in California, and by the 80s, the brand’s stencil effect logo was widely recognized. Esprit was also a pioneer - before they had their own stores, they created stores within department stores, creating a fully branded experience - something that is still incorporated today with many fashion brands.
Taken with Hipstamatic
Hornbecker Lens, US1776 Film
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